So we decided to embrace the difference and see if we could, like our original mission statement, produce something a little different: inject a little laowai feeling into it and offer an alternative view of CNY. And so far the reaction has been exactly what we were hoping for. We’re already taking bookings and lining up shoots. And it’s been described by our clients as ‘cool’ and a ‘very foreign look’ at CNY. We’re happy with the diagnosis and hope to share images of our clients shoots in the near future